Transforming Retail
potential into Performance
Novaline Advisory is a boutique consultancy in Dubai, bridging brand ambitions with landlord vision. We deliver strategies that unlock growth, secure prime spaces, and create lasting value across the GCC.
Our Story
Novaline Advisory was founded by Majdi Baroud, a retail industry leader with over two decades of experience shaping leasing strategies and expanding brands across the GCC.
With a blend of market insight and hands-on execution, Novaline seamlessly connects ambitious visions with growth opportunities in the region’s most sought-after retail destinations.
We don’t just close deals — we build long-term partnerships based on trust, strategy, and measurable results. Whether helping a brand make its first GCC entry or optimizing the performance of a retail asset, we bring clarity, purpose, and sustained success to every venture.
Every partnership begins with clarity and grows with trust.
Majdi Baroud— Founder
Our Services
Expand with confidence — from market entry and site selection to commercial negotiations and portfolio advisory, we help ambitious brands secure prime locations and grow sustainably.
Maximize value with strategies that optimize tenant mix, boost footfall, and unlock new revenue streams — ensuring your retail assets thrive in a competitive landscape.
Why Choose Novaline Advisory
Proven Expertise
We shape strategies backed by decades of experience working with landmark malls and world-class brands.
Market Insight
We bring deep GCC retail knowledge, combined with hands-on execution that drives measurable results.
Tailored Solutions
We design bespoke strategies to fit your unique goals — never a one-size-fits-all approach.
Partnership First
We operate as an extension of your team, aligning our success with yours at every step.
Our Portfolio
Contact Us
Fill out the quick form on the right or email us directly majdi.baroud@novalineadvisory.com — and let’s discuss how Novaline Advisory can help you unlock growth, secure prime locations, and elevate retail destinations across the GCC.